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New York's Premier Indoor Cycling Studio to Open Location in Boca Raton, Florida

New York, NY (November 28, 2010) - Flywheel Sports, New York City's premier indoor cycling brand, expands outside of the Empire state with the opening of a studio in Boca Raton, Florida, in January 2011. The new 4,000 square foot facility is centrally located in the Glades Plaza at 2200 Glades Road and represents Flywheel's continued commitment to re-inventing the indoor cycling experience.

Flywheel has joined forces with Breathe, Boca Raton's newest addition to the indoor cycling and luxury group fitness market, to bring the 'Flywheel Experience' to South Florida. The existing Breathe studio will be transformed into a Flywheel flagship, and Angela Lutin, Breathe's founder and creative director, has joined the Flywheel executive team.

Flywheel's signature class is a 45-minute 'experience', developed by renowned instructor and Flywheel Co-Founder Ruth Zukerman, who has been widely credited as "the driving force behind the New York City indoor cycling phenomenon." The physically challenging, mentally inspiring, high-energy, rhythm-based ride is a guaranteed fun, full-body workout that will have you pedaling your way to a leaner, stronger body.

"Flywheel is so excited to partner with Angela Lutin and bring our transformational brand of indoor cycling to South Florida," said Zukerman. "Angela shares our vision for a top-notch facility that offers super-challenging, fun workouts in a warm and welcoming environment."

Lutin said, "I am so pleased to join forces with Flywheel. The South Florida fitness community is discerning and passionate about their indoor cycling. They deserve the very best, and Flywheel has taken the experience to a whole new level."

Flywheel sets the bar for indoor cycling studios and brings to South Florida its unparalleled use of space and technology. The stadium-style, amphitheater-inspired studio allows for unimpeded views of the instructor and outstanding acoustics. Flywheel has adapted the highest quality indoor cycling bicycle with a proprietary technology package, so that each bike displays and monitors the riders' performance across various metrics: rpm/cadence, resistance and energy. Each Flywheel bike communicates with the central system in the studio, including the TorqBoards™ (large flat screen displays that can show ride profile, video and class leaders). After the ride, individual performance data is stored and made available to each rider on his/her "my performance" page at, enabling individual goal setting and performance tracking. Additionally, Flywheel offers complimentary cycling shoes, water, towels and locker use with each visit.

Flywheel Sports delivers an intense, incredibly inspiring and empowering cardio experience. Led by a fleet of expert instructors, each ride is a unique journey that takes fitness to an unmatched level. Flywheel's flagship Manhattan property, opened in February 2010 in the Flatiron district, boasts a 3,300 square-foot studio with 44 bikes. Additional Flywheel locations are found on the Upper West Side (37 bikes) and a 54-bike bay front studio in Sag Harbor, NY.

"Following our success in the New York market, we are thrilled to bring Flywheel to South Florida," said Flywheel co-founder Jay Galluzzo. "The opening of this new flagship studio marks the beginning of Flywheel's expansion beyond the New York area, and demonstrates our commitment to continuing to build the Flywheel brand."

Flywheel Sports, Boca Raton is slated to open in January 2011.

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